55% of listeners have purchased an item advertised on a podcast.1
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- 24% lift in ad recall compared to traditional display ads.1
- 57% purchase intent lift over video pre-roll ads.2
- 69% lift in product/brand awareness.2
- 13M Canadian adults have listened to a podcast in the last year 3
- Discover Pods (2019)
- Nielsen Media Lab study (2017), compared to display ads
- Nielsen Media Lab study (2017), Podcast Sponsorship Effectiveness
- Audience Insights (2019), The Canadian Podcast Listener