If you’re an actor, filmmaker, creator, or creative entrepreneur trying to understand how PR and media actually work in the entertainment industry, this episode is for you. Public relations can make or break a project, but knowing when to hire a PR firm, how media coverage really works, and what makes a story worth pitching is something most creatives are never taught.

This week on Behind the Curtain, entertainment publicist Andréa Grau, founder of Touchwood PR, shares an inside look at the evolving world of entertainment PR, publicity, and media strategy. The conversation dives into how actors and filmmakers can better position themselves in the industry, whether “bad PR” is ever actually good PR, what makes media outlets pay attention to a project, and where the entertainment and media landscape is heading next. Andréa also shares insights from working with major film organizations, festivals, and creatives throughout her career in entertainment publicity.

Whether you’re preparing to pitch your next project, build your personal brand, or better understand the business side of entertainment, this episode offers a behind-the-scenes look at how PR and media really operate.

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