Emily chats with Dulma Altan, who’s breakdowns of celebrity owned businesses and beauty brands makes business knowledge fun and accessible.

Dulma brings clarity to some questions pop culture lovers have such as:

If celebs have infinite money and resources, why do so many fail? What tips off the consumer that it’s just a cheap cash-grab?
What makes some succeed and immediately recognizable as an authentic labour of love?
Why does every celebrity seem to have a beauty or makeup brand?

They also touch on the business models of GOOP, Kylie Cosmetics and pay respect to Martha Stewart’s empire and legacy.

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